Our Story

When I became a father, I wanted only the safest and softest things for my baby. But every time I looked for baby products, I found synthetic fabrics hidden behind words like "cotton" and "natural." With over a decade in the textile industry, I knew better, and I knew my baby deserved better.

So I started researching and testing natural alternatives. That led me to bamboo, a fabric that’s breathable, antibacterial, hypoallergenic, and softer than anything I’d felt. We developed our own 100% bamboo blend, perfect for delicate newborn skin.

Tuck Them In was born from that need. What began as a father’s search for the best became a brand that helps other parents feel just as safe, soft, and worry-free!

Why Bamboo?

As we explored alternatives, we discovered the incredible benefits of bamboo fabric — naturally breathable, hypoallergenic, antibacterial, and unbelievably soft. The more we learned, the more we realised how perfect it was for delicate baby skin. Babies have sensitive, developing skin that’s easily irritated by harsh fabrics or hidden chemicals. Bamboo, being gentle, sustainable, and free from harmful additives, felt like the safest, most thoughtful choice. We knew our baby deserved that — and so does every other child. That’s why we chose to create bamboo-based baby apparel — to give every parent the peace of mind we wanted for ourselves.